Fashion has always been known to be an adversary to the environment. The fashion and textile industry is just second to the oil industry in terms of environmental damage. So, an advent into ecological and sustainable fashion has never really witnessed a greater plea than it has now!
Anavila has stepped up the fashion game by staying true to its name (translating to “pure” in Sanskrit) and owing its roots largely to core home-grown organic fabrics. The resulting garments are a merriment of luxurious sustainable textiles and patterns from the rich culture we are home to.
Anavila doesn’t just boast ecological fashion, it also has made tremendous efforts to ensure the sustainability we speak of, is extended to offering employment to local artisans and weavers thus uplifting them and ensuring their legacy is given a dais. The brand is curating traditional Indian weaves by offering them responsibly to us.
Their signature leisurely linen sarees are truly what dreams are made of; especially for the modern Indian women who really do take their power dressing overly responsibly.