Priyanka Ella Lorena Lama is winning us over with her unique fashion philosophy. The label draws inspiration from the traditional Japanese philosophy of Wabi Sabi which is centred on the idea of beauty that is imperfect and incomplete.
However, the imperfect vibe is the big picture, not the whole story. The simple, unpretentious yet impactful organically draped garments are handcrafted with expert construction, also making sure there’s zero wastage. (win-win)
The label opts for a muted color palette – mostly black, white & nude which adds to the minimalist aesthetic. If you’re the one to channel the spirit of non-conformity in the most grown-up way possible then P.e.l.l.a offers a range of ultimate pull-on-and-go pieces; a dreamy mix of ease, style and versatility.
P.E.L.L.A is one of the hottest tickets in the Indian fashion fraternity and we love the label for its exquisite collection of classics with elements of the unexpected.
Blurring the line between formal & casual, it is far from basic. Embrace it, and let it embrace you.
We do have our doubts whether fashion will ever be genderless but the commendable commitment and craftsmanship of labels such as this makes the idea seem just a little more tangible.
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