The Amazon Fashion Week SS’17 saw some super talented designers pushing boundaries with their sophisticated new collection. However what particularly grabbed our and many others’ eyeballs was Nida Mahmood’s vibrant capsule line Begum Butterfly for Club Satya Paul, which not only taps into what women want now but also offers a crystal-clear vision of tomorrow’s world. Renowned and loved for her kitschy aesthetics and kaleidoscopic collections, you just know when you invest in Nida Mahmood signature pieces that you are giving your look the much needed je ne sais quoi
Even in her SS’17 Champaa Gali collection, Nida Mahmood’s no-holds-barred approach is omnipresent and does not cease to lift the mood while also boosting your style cred. The use of a very impressive color palette, intricate floral prints, relaxed-free-flowing silhouettes, quirky and trans-seasonal character of every outfit makes it both classic and street style; minimal and maximal. Beautifully combining functionality and fashion-forward details, the label’s range is effortless & impactful to wear.
The designer’s unwavering passion for art and a soft spot for India’s prismatic streets & alleyways translates well into her creations and has all the dramatic potential that makes for an indelible closet.
The ultra-chic, ultra-wearable pieces will chime with the bohemian free spirits and are as elegantly bold as the designer herself.
