If the way to a man’s heart is through his stomach, then the way to a woman’s heart is certainly through fine couture and who better than chef cum illustrious designer, Yogesh Chaudhary to embalm this emotion. Owing immensely toan influence of strong, powerful and striking women in his life, Yogesh created one of the most coveted fashion labels, “Surendri”, which is both a namesake of and an ode to his mother.
The label celebrates the spirit of the contemporary woman’s vehement passion and eclectic taste while still owing her warmest roots to her home ground of whose heritage she carries and yearns. Crisp colours, Bardot necklines, gallant prints, ornate adornments, a potpourri of patterns and the copious use of homegrown craftsmanship in voguish cuts is what epitomizes the fierceness and the fluidity of a Surendri woman. Each outfit incorporates Indian textiles and embroidery supplies in a manner that tends towards the entire entourage of womanhood.
The brand gratifies patrons who are truly ‘glocal’, thus serving a multitude of body types and régimes. Yogesh’s Surendri is a salute to the diva in all of us who won’t shy away from taking the world head-on whilst still lauding through the whirlwind of a journey life is!